How 4RCargo approaches air cargo growth in Europe

In this episode of Conversations, filmed at the TIACA Air Cargo Forum 2025 in Abu Dhabi, we speak with Matthew Taylor, Business Development Director at 4RCargo.

4RCargo operates as a General Sales Agent with a strong presence in Central and Eastern Europe, a region playing an increasingly important role in global manufacturing and trade flows. Taylor explains how the company is moving beyond the traditional GSA model by delivering market-specific solutions that connect airlines more closely with forwarders and shippers.

The discussion explores the realities of operating in fragmented cargo markets, the impact of nearshoring and China-plus-one strategies, and how GSAs can add measurable value through local expertise, data-driven insights and operational flexibility. Taylor also outlines how 4RCargo is investing in digital tools, sustainability initiatives and talent development to stay relevant in a changing air cargo landscape.

In conversation with Parijat Sourabh from the STAT Publishing Group, Taylor shares his views on the evolving role of GSAs, current market dynamics, and the priorities shaping 4RCargo’s strategy as the industry looks ahead.