Rhenus strengthens LATAM ops, Blu Logistics is now Rhenus Logistics

The Rhenus Group has announced the official rebranding of Blu Logistics LATAM to Rhenus Logistics, following its acquisition in 2023.

"The rebranding will enhance the Group's footprint and operational integration across Latin America as Blu Logistics LATAM will now commercially operate under the Rhenus Logistics name in Argentina, Colombia, Ecuador, Mexico, Paraguay, and Uruguay," says an official release.

The transition complements and strengthens Rhenus' existing operations in Argentina, Brazil, Chile, Colombia and Mexico, while further expanding its service portfolio with a focus on air & ocean and warehousing solutions. The unified brand identity of the two family-owned companies will offer customers greater consistency, connectivity and access to the group's global standards, capabilities and service portfolio. Rhenus' expertise in supporting the India-LATAM trade lane will also play a pivotal role in this milestone, the release added.

"In 2024, the combined operations of Rhenus Logistics LATAM and Blu Logistics LATAM handled over 210,000 TEUs in full container load (FCL) shipments, a 16.67 percent increase compared to the 180,000 TEUs managed by BLU Logistics LATAM alone in 2023. As a result of its strong positioning and ranking in ocean freight, particularly on the Far East Asia to LATAM trade lane, Rhenus Logistics is recognised as a leading freight forwarder in the region."

Rhenus Brazil inaugurated a new branch in Belo Horizonte in March, strengthening its presence in key logistics hubs throughout the country, the release added.

"For the Rhenus Group, the rebranding marks a new era in Latin America and reinforces our long-term commitment to the region," says Tobias Bartz, CEO, Rhenus Group. "It reflects both our local success and our global ambition. We've seen remarkable growth and continue to identify strong opportunities across the region. This rebranding connects the shared identity of two family-owned companies unifying as one. It strengthens our footprint in Latin America and offers our customers greater efficiency, visibility, and the opportunity to grow their business with us, now fully integrated into our global network, portfolio of services and capabilities."

Bhaswar Arya, Joint Managing Director, Rhenus India adds: "The ongoing collaboration through BRICS — with Brazil and India cooperating — and several free trade agreements between India and various Latin American countries are playing a pivotal role in strengthening this partnership. These frameworks are enhancing bilateral engagement, easing market access and creating fertile ground for deeper economic cooperation. We see immense potential across diverse sectors such as pharmaceuticals, automotive, agro-commodities, textiles and technology. Moreover, improved ocean and air connectivity, alongside policy-driven efforts from both regions, is accelerating the momentum of trade."

With deep roots in both regions and a growing network of integrated services, Rhenus is uniquely positioned to support customers across key India–Latin America trade corridors, the release added.