Freightos launches AI-native platform to unify freight forwarding workflows

Freightos, the vendor-neutral global freight pricing, booking, and procurement platform, announced the launch of the next generation of Freightos for Forwarders for air and ocean. The platform advances Freightos’ established digital commerce and workflow capabilities into an intelligent, AI-native freight orchestration network that unifies rates, quoting, booking, and market intelligence in one connected environment.

The launch builds on Freightos’ broader AI strategy, following the announcement of Freightos AI by Joyce Tai, Executive Vice President of Worldwide Partnerships at Freightos, during the Air Cargo Forum India (ACFI) World Conclave 2026 in Delhi on August 13. The announcement identified India as the first market for customer pilots, with the technology initially being developed through Freightos for Forwarders.

"Built on more than a decade of direct carrier connectivity and freight technology, the platform provides a high-speed foundation for rate management, customer quoting, and digital execution," the release reads.  It embeds pragmatic AI agents directly into everyday commercial workflows, enabling forwarders to move from customer inquiry to confirmed booking with greater speed, fewer manual handoffs, and complete operational governance.

“AI is only as powerful as the data, connectivity, and workflows behind it,” said Pablo Pinillos, Chief Executive Officer of Freightos. “AI becomes a true multiplier when built on strong carrier connectivity, reliable operational data, and proven workflow logic. For more than a decade, Freightos has connected forwarders with carriers, rates, and market intelligence. Freightos for Forwarders now unifies those capabilities into one connected environment, deploying AI-native agents to make execution faster and smarter. Our goal is simple: help forwarders spend less time moving information between systems and more time serving customers and expanding their business.”

Historically, freight forwarders were forced to bridge disconnected systems, piecing together emails, rate sheets, internal tools, and disparate carrier portals through manual entry. Freightos for Forwarders was created to digitise execution by unifying contract and promotional tariffs, surcharges, customer-specific rules, and eBooking in a single platform. Now, the platform builds on that foundation by connecting inbound customer inquiries directly into execution workflows. Embedded AI converts unstructured requests across communication channels, applies client-specific SOPs and margins, and generates ready-to-send quotes in seconds. Simultaneously, live carrier capacity and Freightos Terminal benchmarks provide teams with immediate visibility into price competitiveness and broader market conditions.

Forwarders remain in full commercial control. Teams centralise proprietary rates and business rules alongside live carrier capacity accessed through Freightos’ proven connector suite, linking more than 75 global air and ocean carriers and the 7LFreight trucking network. This combination eliminates system switching, stops repetitive data re-entry, and protects forwarder margins in volatile freight markets.

Open enterprise APIs allow forwarders to integrate Freightos rates, carrier connectivity, and workflows directly into their existing TMS, ERP, and internal systems. Or, they can deploy Freightos as the data and execution engine for their proprietary AI initiatives. Unlike point solutions that address only isolated stages of the logistics chain, Freightos connects commercial workflows directly to the global network where freight is booked and executed.