Finnair Cargo names 4RCargo Baltic GSSA
4RCargo is now Finnair Cargo's GSSA for Estonia, Latvia and Lithuania, enhancing regional customer support and global connectivity.
(L-R): Anja Poyhonen, Sales Director (Europe), Finnair Cargo, Vladislavs Pecevics, Regionl Manager (Baltics), 4RCargo
Finnair Cargo has strengthened its presence in the Baltic region by appointing 4RCargo as its General Sales and Service Agent (GSSA), effective July 1, 2026. The partnership covers Estonia, Latvia, and Lithuania and is aimed at enhancing commercial reach and customer support across the three markets.
With the new appointment, customers in the Baltics will gain dedicated local commercial and operational support while benefiting from seamless access to Finnair Cargo's global network through its Helsinki hub. The carrier connects the region to key destinations across Europe, Asia, the Middle East and North America.
The collaboration brings together Finnair Cargo's extensive international network and product portfolio with 4RCargo's regional market expertise, enabling both companies to offer more efficient and reliable air cargo solutions to freight forwarders and shippers in the Baltics.
"We look forward to a successful collaboration and to further developing our services in the Baltic market together," said Anja Poyhonen after hosting Vladislavs Pecevics at Finnair Cargo's cargo terminal at Helsinki Airport.
The appointment forms part of Finnair Cargo's strategy to strengthen its footprint in key regional markets while improving service quality and accessibility through experienced local partners.