Avianca Cargo unveils new livery as part of its brand campaign

Avianca Cargo has launched a new aircraft livery as part of its brand campaign, “We are doing it for you.” The livery was installed in Medellín on freighter N332QT. This initiative aims to visually represent the most transported products by the airline and reinforce its message of customer commitment. The move comes as part of the company’s strategy to highlight its operational focus and customer-centric approach.

The new livery forms a core element of Avianca Cargo's brand campaign and reflects its operational dedication to the cargo it transports and the clients it serves. It is also part of a broader effort to improve service efficiency using the airline’s existing fleet and network capabilities. According to Avianca Cargo, the goal is to offer reliable logistics solutions and strengthen long-term partnerships across its client base.

"This change goes beyond a new look; it is a testament to our dedication to those who trust Avianca Cargo every day. Our customers are the driving force behind our work, and our mission is to help their businesses and projects reach new heights. This livery represents the essence of what we transport daily and our unwavering commitment to excellence. It is a tribute to their efforts and a reaffirmation of our promise to deliver superior service," said Diogo Elias, Senior Vice President of Avianca Cargo.

The freighter N332QT featuring the new livery highlights Avianca Cargo's ongoing efforts to meet growing market demand and address operational challenges. The company states that it will continue leveraging its fleet to ensure consistent and timely cargo deliveries.

Avianca Cargo currently connects close to 350 destinations using both freighter and passenger aircraft, alongside interline agreements. It operates approximately 220 weekly cargo flights and more than 1,400 weekly passenger flights across the Americas.