Saudia Cargo wins International Air Cargo Marketing Award during ACI-2018
March 8, 2018: With simple yet captivating, and thought-provoking targeted campaigns, Saudia Cargo received the International Air Cargo Marketing Award during Air Cargo India-2018 held at the Grand Hyatt Hotel, Mumbai on February 21.
At the Gala awards night of Air Cargo India-2018, Saudia Cargo was honored for its innovative campaigns and thematic booth designs across various global exhibitions that stirred business results, such as Fly Fashion in Paris, which was specifically tailored for the global garment industry, Fly Perishables & Fly Flowers in Johannesburg for the African market and Fly Pahrma with temperature-controlled in Munich, to name a few.
Adel Sallam, global marketing manager of Saudia Cargo said: “It’s all about reading trends of what the cargo customers will need in future by building marketing infrastructure and engage with their experience.”
“Our tagline ‘Aspire to Cargo Anything, Anywhere, Anytime’ which was taken quite literally by Saudia Cargo made the customers understand the challenge we put ourselves through. When we sync with our customers, they realise that Saudia Cargo is coming closer like never before,” said Sallam.
Through its effective campaigns across every target market, Saudia Cargo is now the leading freight carrier, serving the industry and a proud winner of the best marketing award.