PepsiCo deal increases Imperial’s FMCG footprint

Imperial Germany has been awarded the contract to store leading brands for major soft drinks manufacturer PepsiCo. From January 2021, Imperial will open and operate a dedicated 15,000 square metre regional distribution centre in Sülzetal near Magdeburg, in Saxony-Anhalt, Germany. The facility will receive and store palletised stocks of PepsiCo’s brands, which are produced at its plants across Germany and neighbouring countries.

Imperial is responsible for managing the entire warehouse operation including repacking stock and assembling displays, before their final distribution to PepsiCo customers throughout Germany. The new facility will create 30 new jobs.

Sülzetal’s Mayor, Jörg Methner said, “We are very pleased to welcome PepsiCo and Imperial to our city’s business community, and are delighted that their arrival is opening up new employment opportunities for our people.”

PepsiCo’s E2E Supply Chain senior programme manager and head of logistics, Craig Edge, added, “First class distribution is an inherent part of our product offering and key to our business efficiency, and we look forward to working with Imperial and leveraging their skills and experience to streamline our operations.”

Imperial’s chief commercial officer - International, Sandro Knecht responded, “This new contract marks a significant step forward for our Consumer business in Europe, and aligns perfectly with our growth strategy. We are very grateful to PepsiCo for entrusting us with this vitally important aspect of its supply chain. We are particularly pleased that we are creating new jobs in what has been a very challenging year for everyone.”