IAG Cargo launches new loyalty programme for customers

IAG Cargo launches a new scheme to reward its customers with a revenue spend of €1.3m and above per annum — FORWARD.PLATINUM loyalty programme.

It joins IAG Cargo’s award-winning FORWARD.REWARDS scheme for SMEs, providing a natural progression for IAG Cargo customers as they grow.

FORWARD.PLATINUM membership is by invitation only and has been designed to provide bespoke incentives to IAG Cargo’s larger customers. Under the scheme, customers can redeem loyalty points for flights with British Airways and Iberia or against a choice of 250,000 hotels worldwide.

Matthew Gardiner, head of marketing and external communications at IAG Cargo, commented: “FORWARD.PLATINUM will enable IAG Cargo to keep rewarding its customers as they grow, providing a seamless transition from the gold tier of the award-winning FORWARD.REWARDS programme.

“FORWARD.PLATINUM is designed with a greater level of customer personalisation in mind. Our largest customers will now benefit from bespoke loyalty promotions tailored to their businesses.” The new programme will be available for members from today.