Finnish design label Marimekko picks DSV as its logistics partner for new China online store
June 12, 2019: Finnish lifestyle design company Marimekko has partnered with DSV to provide logistics and warehousing services for its new online store in China.
Marimekko has been present with their own stores in China since 2012, but only recently opened their online shop in close collaboration with DSV.
Jani Rantonen, Global Logistics manager from Marimekko said: “DSV understood what we wanted and needed from the beginning. They were very good at explaining what it would take and how we could create the best possible set up together.”
“Marimekko e-commerce reaches customers in 31 countries, but we started from scratch with e-commerce in China. DSV has been very helpful and offered their support with their professional capabilities and the knowledge they have of the market,” said Rantonen.
Remco Enders, general manager, Solutions, North China from DSV exemplifies: “Before we could start the operation with Marimekko, we needed to set up partnerships with third party e-commerce platforms such as WeChat and Alibaba. And in addition to the core DSV business of warehousing and final mile consumer deliveries, DSV also provides value-added services for Marimekko.
“It has been a great collaborative journey setting up the logistics to suit their needs and now we are up and running with a successful e-com route-to-market.”
The company explained through a statement: “In China one bad customer experience can be disastrous. Customers often share their shopping experiences – good or bad – with their friends and followers online. Therefore, Marimekko wants to secure perfect consumer experience on for example packaging and shipping time.”
Marimekko’s product portfolio includes high-quality clothing, bags and accessories as well as home décor items ranging from textiles to tableware.