Maersk to acquire E-commerce logistics companies in Europe and the US

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A.P. Moller - Maersk (Maersk) announced the acquisition of Visible Supply Chain Management (Visible SCM), a business-to-consumer (B2C) logistics company focused on B2C parcel delivery and B2C fulfillment services in the US and headquartered in Salt Lake City, Utah, US. 

Furthermore, it announced the intention to acquire B2C Europe Holding B.V. (B2C Europe) a business-to-consumer logistics company focused on B2C parcel delivery services in Europe and based in The Netherlands. Both companies are well-established and recognized players in the E-commerce logistics industry.

 “Maersk has set out to build strong E-commerce Logistics capabilities that will extend and reinforce our existing supply chain offering and create growth opportunities. Today, customers rely on the integrated logistics approach and services which Maersk offers. By combining that with the operating models and value proposition of Visible SCM and B2C Europe, we will enable our customers to continue to develop their E-commerce offering, thus extending the scope and potential of our strategic partnerships. The acquisitions will provide Maersk with a strong growth platform in the rapidly evolving field of E-commerce, where our investments in digitalization and integration will create significant synergies and make a big difference for customers’ ability to sell across multiple channels effectively,” says Maersk Ocean and Logistics CEO Vincent Clerc.

Within E-commerce Logistics, Maersk is building an asset-light, global business focused on two core capabilities: B2C Fulfilment and B2C Delivery based on a strong and flexible E-commerce technology backbone. 

Aymeric Chandavoine, global head of Logistics and Services in Maersk, says, “The continuous expansion of our logistics product portfolio is supporting our long-term plans to help customers perform better in any business cycle. I’m delighted to welcome Visible SCM and look forward to welcoming B2C Europe, and together upscaling our platform and E-commerce capabilities globally and build what you could call the ‘factory-to-sofa cycle’ defining B2C supply chain success.”

Visible SCM’s CEO, Jared Starling comments: “Integrating our company with Maersk aligns with our values and strategic goal to scale our services to reach more customers with our proven business model. Together we can be a trusted partner across all customers’ supply chains and bring our B2C expertise to Maersk customers with online sales fulfillment, parcel delivery and supply chain visibility in an end-to-end offering.”

Visible SCM operates nine fulfillment centers in the US, complementing Maersk’s current warehouse presence in North America. Visible SCM handles 200,000 orders a day and enables 200 million parcels a year through its proprietary technology solutions with 99.8 pct. order accuracy. 

B2C Europe’s CEO, José Vega Vazquez, adds: “We are proud and look forward to playing a key part in enabling Maersk to enhance its integrated logistics value proposition. Bringing our expertise and competences together will offer customers a unique opportunity to take control and drive flexibility into their B2C supply chains. We look very much forward to the journey ahead and getting to leverage the strengths of our B2C delivery business with Maersk customers.”


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