Onur Dedeköylü is Pegasus Airlines' new CCO
Dedeköylü has been working as Senior Vice President at Pegasus Airlines since 2010.
Pegasus Airlines has appointed Onur Dedeköylü, who was working as the senior vice president for marketing at Pegasus Airlines since 2010, as its new Chief Commercial Officer (CCO). Dedeköylü took over his new role on May 13, 2022.
Dedeköylü has made significant contributions to the company's ancillary product management, digital transformation, and building the Pegasus brand. In his new position as CCO, Dedeköylü will manage the commercial division, comprising sales, network planning, marketing, revenue management and pricing, guest experience, and cargo departments.
Dedeköylü is a graduate of industrial engineering from Boğaziçi University and holds an MBA degree in marketing and finance from Georgia State University in Atlanta. He began his career at Gillette working in sales and marketing. After working at the global headquarters of Kimberly Clark's health products division in Atlanta, USA, he continued his career in the UK. He worked in the fields of market research, product development and brand management at Hasbro's European headquarters in the UK. He continued his career at the Coca-Cola Company, managing the Coca-Cola brand in Turkey.
In 2010, Dedeköylü joined Pegasus Airlines as senior vice president. In this role, he was responsible for brand management, ancillary product development and management, digital channels management, data analytics and loyalty management functions.
Turkey's leading low-cost carrier – Pegasus Airlines – was launched in 1990, and adopted a low-cost business model in 2005, upon its acquisition by ESAS Holding.