WestJet Cargo to focus on partnerships, digital in 2024

WestJet Cargo will add new destinations and routes such as Seoul and a year-round service to Narita in 2024

WestJet Cargo to focus on partnerships, digital in 2024

Photo Credit: WestJet Cargo

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WestJet Cargo will focus on partnerships, product portfolio and digital enhancements for an energy-driven 2024.

WestJet Cargo successfully launched its first freighter fleet alongside rapid company and network growth in 2023, says an official release.

"22 new colleagues joined during the course of last year as WestJet Cargo opened 24 warehouses, 14 freighter handling stations, and expanded its cargo network to a total of 45 very diverse destinations across the world connecting, for example, Halifax - a smaller province in Nova Scotia, to major cities such as Paris, France, and Narita, Japan."

WestJet Cargo’s freighter launch events on April 22, 2023, in Vancouver, Toronto, and Halifax, set the scene for what was to come and showcased the airline’s commitment to excellence, the release added. "Within just 60 days of the freighter inauguration ceremonies and following its CAO certification and the implementation of a Charter Desk, WestJet Cargo successfully operated its first commercial charter flight for Air Charter Service from Halifax to Calgary in July 2023. A series of air cargo product launches, including Bike’Air and, more recently, Safe’Air, as well as strategic partnerships with industry stakeholders such as Flexport and Awesome Cargo, paved the way for the airline’s journey to becoming a key player in the aviation cargo industry – and one that stands out through creativity and reliability."

Kirsten de Bruijn, Executive Vice-President, Cargo, WestJet says: "Our priority focus is on delivering reliable solutions to our customers. To achieve this, we’re applying our unique corporate mindset to three main areas this year. 2024 will see WestJet Cargo continue building and expanding its strategic partnerships, further diversifying its product mix, and implementing our digital roadmap with respect to online marketplaces and a new website.

“In 2022, we were taxiing, and in 2023 we successfully took off as a cargo airline. WestJet Cargo has no intention of slowing down at all in 2024. We’re climbing and aiming for cruising altitude on our company flight path, this year,” says de Bruijn.

WestJet Cargo will add new destinations and routes such as Seoul (starting May 17) and a year-round service to Narita in 2024. The carrier utilises the network of WestJet’s wide and narrow-bodied aircraft and four 737-800 Boeing Converted Freighters (BCFs) to meet the needs of cargo customers, the release added.

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