LATAM Cargo delivers 16% more flowers this Valentine's Day
LATAM Group's cargo business increased the frequency of flights from Colombia and Ecuador by more than double, more than tripling the number of tons of flowers shipped regularly to the North American market.
LATAM Cargo closes the Valentine's Day season on a high note, boosting the transportation of flowers from Colombia and Ecuador by 16% compared to the previous year's Valentine's season, exporting a total of 17,910 tons of this product.
Because of the strong demand for flowers caused by the celebration of this day, the LATAM Group's cargo business increased the frequency of flights from these nations by more than double, more than tripling the number of tons of flowers shipped regularly to the North American market.
To prepare for the increased demand during this season, LATAM Cargo concentrated its efforts on providing the air capacity and frequencies required by its clients, as well as new cold storage facilities to maintain the ideal temperature required for the flowers to arrive at their destination in optimal conditions. In addition, to assure an efficient and convenient delivery for its clients, the firm boosted its employees in Miami, the major arrival location for these flowers.
“In 2022 we increased our fleet to 16 freighter aircraft, in addition to increasing our cold storage capacity in Colombia, which this season allowed us to strengthen our offer and thus provide greater transportation capacity for this Valentine’s Day. These results are a reflection of our efforts and collaborative work with our customers to create robust solutions that allow us to continue supporting the growth of the flower industry in Colombia and Ecuador,” said Claudio Torres, International Commercial Director for South America, LATAM Cargo.
During the Valentine's Day season, from January 18th to February 8th, more than 300 take-offs from Quito, Bogota, and Medellin took place to transport the most representative flowers from these countries to North America, Europe, and Oceania.
Valentine's Day and Mother's Day are the busiest times for Colombian and Ecuadorian flower exports. As a result, LATAM Cargo redoubles its efforts each year to fulfill the strong demand that comes with this critical season for the industry.
In the case of Colombia, roses, carnations and chrysanthemums were the main flowers transported this year from the departments of Antioquia and Cundinamarca. The number of tons transported of this product grew by 11% compared to Valentine's Day last year, a positive result for the company considering the heavy rains that affected the production of the flower sector in the country.
On Ecuador’s side, the number of frequencies grew by 50% this season, compared to last year's Valentine's, which allowed exporting more than 7,000 tons of flowers, from which 80% were roses, followed by gypsophilas, to be transported to the main global markets.
