Etihad Cargo launches real-time shipment tracking solution SmartTrack
Developed with Tag-N-Trac, SmartTrack will be integrated into Etihad Cargo’s digital platform and mobile app.
(From left): Stanislas Brun, Chief Cargo Officer, Etihad Airways and Venu Gutlapalli, CEO, Tag-N-Trac, during the announcement in Munich at Air Cargo Europe.
Etihad Cargo, the cargo and logistics arm of Etihad Airways, announced the launch of SmartTrack, a premium service that gives customers real-time access to shipment location and condition data.
"Unveiled at Air Cargo Europe 2025 in Munich, SmartTrack positions Etihad Cargo as the first carrier globally to implement this type of advanced smart tracking solution," says an official release.
Developed in partnership with Tag-N-Trac, SmartTrack leverages cutting-edge smart label technology to deliver comprehensive end-to-end shipment monitoring, the release added. "The label is equipped with cellular, GPS, bluetooth and wi-fi connectivity, capturing real-time data on exact location, temperature and humidity, shock, tilt and light exposure. This makes SmartTrack the ideal solution for mission-critical and condition-sensitive cargo, including pharmaceuticals, electronics and high-value goods."
SmartTrack will be fully integrated into Etihad Cargo’s digital platform and mobile app, and aims to provide customers with a tailored, intuitive interface featuring live maps, milestone updates and access to full sensor data. The digital experience is supported by Etihad Cargo’s centralised control tower, which delivers 24/7 operational oversight and proactive performance monitoring, ensuring transparency and service excellence at every stage of the journey, the release added.
"This launch represents a transformation in how we deliver even more peace of mind to our customers," says Stanislas Brun, Chief Cargo Officer, Etihad Airways. "By combining simplicity, intelligence and automation, we are reinforcing our commitment to smarter, more transparent logistics."
Venu Gutlapalli, CEO, Tag-N-Trac adds: "When Etihad Airways' cargo team asked us if we could deliver an air cargo visibility digital solution in three months, we were up for the challenge. We knew we were setting a new standard in cargo visibility with our smart label-based RELATIVITY platform, empowering Etihad with the information they need, when they need it, across the globe."
SmartTrack will be available to customers via the Etihad Cargo website and mobile app from October 2025, the release added.
