Cathay Cargo announces new co-development project with Rotate
Rotate is a team of former Seabury Cargo consultants and airline cargo experts, mixed with data engineers, data scientists and software developers.
The international cargo carrier Cathay Cargo announced a new co-development project with air cargo data intelligence firm Rotate.
The Netherlands-based Rotate helps airlines turn data into action and improve day-to-day commercial decision-making. The firm combines market data, cloud-based tools and analytics with strategy consulting.
Founded on June 1, 2022 by Gert-Jan Jansen, the former head of Seabury Cargo and co-founder of WorldACD, Rotate is a team of former Seabury Cargo consultants and airline cargo experts, mixed with data engineers, data scientists and software developers. They are working with cargo airlines to build commercial decision-making tools and solutions.
“Our commitment to delivering the best customer experience is underpinned by constant innovation. That's why we're excited to commence our new co-development project with Rotate,” reads the Cathay Cathay Cargo LinkedIn post.
“Combining our cargo knowledge with their industry insight and strategic consulting capabilities, we are working together to develop tools that will drive better decision-making, optimise our network, and ultimately take our customer experience to the next level,” it also reads.
In a recent conversation with The STAT Trade Times, George Edmunds, general manager of cargo commercial at Cathay Pacific Airways noted that the most innovative way to respond to the current challenges in the global economy is by understanding the data and the ability to respond to them quickly.
Edmunds mentioned the efforts that Cathay Cargo took to move its data sources to the cloud.
“This allows us to access data much more clearly and then use business insight techniques to produce dashboards and understand the data much more quickly. Therefore, we're able to respond immediately,” he said.
Meanwhile, Cathay Cargo has also very recently enhanced Cathay Mail, the digital mail solution that re-envisages the mail-shipment process, generating greater transparency for post offices and providing the track-and-trace visibility their customers expect.
Edmunds informed The STAT Trade Times that the relaunch of its mail product is an attempt to help post offices to play a role in the growing e-commerce segment by having greater visibility, bookings and shipment tracking.