AVIAREPS named WestJet Cargo GSA in India

WestJet Cargo has appointed AVIAREPS as its General Sales Agent (GSA) in India, giving the company nationwide responsibility for cargo sales, customer engagement and market development.

Under the appointment, AVIAREPS will represent WestJet Cargo, the cargo division of Canadian airline WestJet, across the Indian market. The GSA will work with freight forwarders, cargo agents and other industry stakeholders to strengthen the carrier’s presence and commercial engagement in the country.

AVIAREPS will leverage its pan-India network and knowledge of the local aviation and cargo market to support WestJet Cargo’s sales activities and develop new commercial opportunities.

The partnership combines AVIAREPS’ local market expertise with WestJet Cargo’s international cargo offering, providing the carrier with a dedicated platform to expand relationships and identify growth opportunities across India.

Frederick Overton, Global Head of Cargo, AVIAREPS, said, “We are delighted to support WestJet Cargo as its Cargo GSA in India. Our pan-India presence, local market expertise and established relationships across the aviation and cargo ecosystem position us well to support WestJet Cargo’s commercial objectives in the country. We look forward to working closely with customers and industry partners across India and contributing to the continued development of WestJet Cargo’s business in this market.”

As part of WestJet Cargo’s broader GSA structure in India, Airline Services International (ASI) will work with Rainbow Aviation Private Limited to cover key regional cargo markets, including Maharashtra, Gujarat, Telangana and Goa.

The appointment expands AVIAREPS’ cargo representation portfolio and reinforces its role in providing market-specific sales and commercial support to international airlines. It also builds on the company’s established presence in India and experience in representing global aviation brands across the country.

Through its nationwide mandate, AVIAREPS will act as a local point of contact for WestJet Cargo’s customers and trade partners, supporting the carrier’s sales activities, market engagement and commercial growth in India.

AVIAREPS offers a broad portfolio of representation and sales, marketing and communications, business development, IT solutions and financial services. Alongside its established General Sales Agent (GSA) and tourism marketing representation services, the company supports more than 250 clients with digital marketing, advertising, public relations, crisis communications, social media management, event coordination, sales and web design services.