Air Logistics Group appoints Assaad Sfeir as VP Airline Sales
The move marks a key step in Air Logistics Group’s plan to expand cargo sales and strengthen airline partnerships.
Air Logistics Group, the General Sales and Service Agent (GSSA), has announced the appointment of Assaad Sfeir as Vice President Airline Sales, effective 1 January 2026. The appointment supports the company’s plan to strengthen airline partnerships and expand business opportunities across global cargo markets.
Sfeir brings more than 35 years of experience in cargo sales, airline partnerships, and ground handling services. He joins from Worldwide Flight Services (WFS), where he served as Key Account Director for Middle Eastern carriers within the company’s global network. In that role, he led strategic account management, developed tailored service solutions, and played a central part in securing global contracts and enhancing service performance.
Fluent in Arabic, English, French, and German, Sfeir is recognised for his ability to work across diverse markets, combining operational knowledge with a commercial focus to drive cargo revenue growth and improve network efficiency.
Air Logistics Group stated that Sfeir’s appointment aligns with its broader goal of expanding its airline sales strategy and developing new partnerships to support the continued growth of its global cargo business.
