Air France KLM Martinair Cargo reports 85% online sales
Achievement underscores success of myCargo platform, which was developed in-house and has evolved over eight years.
Air France KLM Martinair Cargo (AFKLMP) has reported a record 85 percent of all bookings made online last month.
The achievement underscores the success of its myCargo digital platform, which was developed in-house and has evolved over the past eight years from being a simple quote-and-book tool into a comprehensive online service hub, says an official release.
"The myCargo platform is central to AFKLMP’s channel strategy, designed to meet customers’ increasing demands for seamless business interactions – anytime & anywhere. Developed with direct input from customers and leveraging the expertise of AFKLMP’s cargo professionals, myCargo has become an industry-leading booking and service platform. The recent surge in online bookings reflects growing customer confidence and satisfaction."
AFKLMP has also invested in dynamic pricing, utilising data and artificial intelligence to offer optimal pricing in real-time, the release added. "This commitment to innovation extends to the development of a new global customer relationship management (CRM) platform in partnership with Salesforce. The CRM system, currently being rolled out across more than 65 offices worldwide, aims to set a new benchmark for service levels in the cargo industry by mid-2025."
GertJan Roelands, Senior Vice President, Commercial, Air France KLM Martinair Cargo says: “We have high hopes for 2025 when we will continue to take bold steps in our commercial transformation by offering unique, next-level service propositions to meet the increasing demands and needs of our customers."
AFKLMP has also focused on network expansion, with increased services to Asia in support of the booming e-commerce market while maintaining main deck capacity in South America, the United States and Africa, the release added.
