United Airlines names Jason Birnbaum SVP of digital technology


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Aug 8, 2019: One of the biggest US carriers United Airlines has named Jason Birnbaum, who most recently served as United's vice president of operations and employee technology, will serve as the senior vice president of digital technology.

This grows his portfolio of responsibilities to encompass support for the carrier's commercial technologies, including those of its loyalty, sales, network and revenue management departments.

In his new role, Birnbaum will continue to support operations, customer and corporate technology.

Birnbaum will continue to report to executive vice president of technology and chief digital officer Linda Jojo.

"Since joining United four years ago, Jason has helped lead a significant transformation of our technology platforms, from how we deliver technology projects with speed and agility, to the reliability of the systems, to the tools themselves," said Jojo.

Birnbaum was instrumental in the technical integrations involved in the successful cutover to United's SCEPTRE system and in the implementation of the airline's flight attendants' joint collective bargaining agreement. Birnbaum also oversaw the rollout of mobile devices to 60,000 of the carrier's front-line employees and game-changing tools including United's recent ConnectionSaver technology.

Prior to joining United, Birnbaum served as executive vice president and chief information officer of SIRVA Inc., overseeing the company's IT systems for both customer-facing and business support systems.