Swiss WorldCargo restructures organisational setup
April 05, 2017: Swiss WorldCargo rolls out a new organisational structure to further develop its brand presence and to meet the challenges of the global logistics industry.
To keep pace with the modern challenges of global logistics and to align with the rapid transformation taking place across the supply chain, Swiss WorldCargo, the airfreight division of Swiss International Air Lines (SWISS), announces a restructuring of its organisational setup to further enhance its brand promise to its global customers.
The new structure, in place since the beginning of 2017, was designed to enable Swiss WorldCargo to offer new business solutions on today’s logistics challenges, and to further strengthen the company’s position as a service and quality leader. The new structure is based on three pillars, Business Development & Customer Experience, Area & Contribution Management, and Quality & Services.
Ashwin Bhat, head of Cargo, Swiss International Air Lines, said, “The new organisational structure of Swiss WorldCargo is designed to make it more agile and to put our customers in the centre of all our activities. It is our purpose to enable our organisation to provide the right solutions and services to new logistic needs.”
“In a people business like air cargo, it is extremely important that these services are supported by a well-structured organisation and delivered by skilled professionals who can play to their individual strengths bringing diverse and varied experience.”
The Cargo Business Development & Customer Experience is headed by Andrés L. Perez. Andrés’ mission is to create strategy and capabilities within Swiss WorldCargo to understand market demands to improve our products and services for our customers. Andrés will lead his team to bring Swiss WorldCargo a step closer to customers and further enhance its focus on customer service engagement and creating stakeholder value.
Alexander Arafa took on his new role as Head of Cargo Area & Contribution Management in 2016. Alexander is in charge of Swiss WorldCargo’s regional organisation and contribution management, improving decision making speed and cooperation between the head office and outstations to enable quick responses to customer requests. Accelerating time to market is the goal of Alexander and his team.
Christian Wyss, the new Head of Cargo Quality & Services, ensures that the transportation chain works seamlessly with fulfilling our promise to our customers. Christian’s team will ensure operational excellence with increased process efficiency and simplification at Swiss WorldCargo while fully complying with industry and regulatory standards.
All three departments are supported by the central functions of Training & Continuous Improvement, Marketing & Communications, and Procurement & Supplier Management.