Qatar Duty Free launches the first Giorgio Armani and Armani junior boutiquets
Doha, November 24, 2014 (STAT):-Qatar Duty Free announced the official opening of its Giorgio Armani boutique at Hamad International Airport. Adding to the overall shopping experience of passengers looking for luxury brands as they travel through the airport, and supporting Qatar Duty Free’s strategy of positioning Hamad International Airport as a world-class retail hub for global travellers, this is the first Giorgio Armani boutique to be opened in any airport in the Middle East. This launch follows closely behind the recent opening of Armani Junior in September at the airport, which has already proved popular with passengers enjoying the unique mix of global brands available within the 25,000 m2 of retail space at Hamad International Airport. This is the first Armani Junior boutique in the world to be opened in an airport environment. “Qatar Duty Free welcomes these exciting new additions to the brand line up at Hamad International Airport,” said Keith Hunter, Senior Vice President of Qatar Duty Free. “At Qatar Duty Free we are entirely focused on satisfying the needs of our passengers by hand picking brands that will go that extra mile and make the maximum effort to appeal to our travelling guests. Giorgio Armani and Armani Junior not only meet these expectations but surpass them on every level, as our guests will discover when they visit our new boutiques.” The Giorgio Armani boutique covers an area of over 190 m2 and is entirely dedicated to ready-to-wear collections and accessories for men and women. The boutique is characterised by a refined and intimate feel. Brushed silk, which is the main material used in the boutique; walls lined with special fabric panels and contrasting backlit onyx; floors finished with beige polished stone and large Armani/Casa greige linen carpets add an intimate and refined touch, while a visually striking, shiny faux-finished ceiling emphasises the boutique’s sophisticated and elegant atmosphere. Invisible down-lights outline the space and shine a direct light onto the garments and accessories on display.