Moscow Domodedovo Airport lends itself open to new advertising ideas
Moscow, December 10, 2014 (STAT):-Moscow Domodedovo Airport held a press breakfast for the representatives of the advertising market to brief them about their innovative advertising ideas using the airport as a platform. An airport is a unique advertising platform having powerful capabilities in terms of non-standard solutions and ideas for placement of information on different media. Moscow Domodedovo Airport is one of the fastest growing airports in the world: the company introduces new technologies and uses advanced technical solutions, studying, among other things, experience of its foreign peers, collaborating with leading manufacturers in the aviation industry. This approach is also used with respect to non-aviation activities. So, passengers and visitors have already benefited from Moscow Domodedovo Airport innovative approach to improvement of the landside, where benches playing the role of off-beat advertising media were placed. Their universal fold design allows to use them as creative platforms for placing different information. Moscow Domodedovo Airport is the leader in Russia in terms of passenger traffic, the number of airline partners and the number of destinations. Advertisements here work non-stop 24 hours a day, 7 days a week, 365 days a year. About 50% of passengers spend at the airport more than two hours, paying attention to the information found the passenger terminal and adjacent areas. Moscow Domodedovo Airport includes more than 350 structures: Indoor, Outdoor, Domodedovo Art Gallery (an exhibition space in the heart of the passenger terminal). Advertising at any airport has a so-called “edge effect” and stays with travelers creating the very first or last impression of a city or a country. Moscow Domodedovo Airport is actively using it at work, offering a variety of forms and ways of advertising: starting from branding children's rooms and special equipment which can only be found at airports, to participating in large projects. The air hub is open to creative proposals that will make the airport more appealing at the same time.