Lufthansa Airlines Group gets new sales structure
Frankfurt, December 6, 2014 (STAT):-The Lufthansa German Airlines’ Sales, Product & Marketing division will be fundamentally re-organized from 1 March 2015.
Harry Hohmeister, member of the Executive Board of Deutsche Lufthansa AG, responsible for the group airlines and logistics explained, “This re-organization should make the Lufthansa German Airlines Group’s sales divisions more efficient in view of the growing market dynamics and new technical sales possibilities. We want to be able to offer our customers a consistent flight program that can be better combined across all our airlines in the Lufthansa Group – and which should be available in one place at any time.”
In the course of the re-organization, the Lufthansa German Airlines Sales will efficiently realigned into a new Group process logic reflecting the development cycle of new innovative products and sales offers.
“With the new Customer Experience and Innovation division, we are creating a structured framework for a new customer experience along the entire travel chain – from booking to customer feedback management. We will increasingly personalize our offer and expand our quality leadership in the airline industry with comprehensive investment in our product. This enhances our expertise in future technologies and accelerates their development,” elucidated Jens Bischof, member of the German Airlines Board for Sales, Product and Marketing.
As a result of the new structure, the departments of both divisions Global Sales Channel Management and Sales Management and Product & Marketing will be regrouped in the Lufthansa German Airlines Board division.