JetBlue’s founder plans an Uber-like model for his new Breeze Airways

February 10, 2020: David Neeleman, the founder of JetBlue Airways, has planned to start a new airline, Breeze Airways, to serve mid-size cities in US with not many direct flights. An application for an airline operating certificate has already been filed with the Department of Transportation (DOT).

While 60 new Airbus planes are already scheduled to be delivered in April 2021, Breeze has leased a fleet of 30 Embraer 195 aircrafts from Azul, the delivery of which will start in May this year—with plans to start flying by the end of the year.
Neeleman wills on prioritizing a customer-centric system by adapting measures from Uber and Amazon and launching an app-based toolkit that would allow passengers to check tickets, update travel plans, and add other travel necessities such as car rentals and accommodations, he said.

“The goal is to have our customers ... never having to speak with anybody, if they don’t want to,” Neeleman said. “Add a car, add a hotel, cancel a flight, make changes, it will all be there at your fingertips. Completely hassle-free flying.”

The Airbus aircrafts could enable non-stop travels between mid-size markets and Embraer could cost effectively connect smaller markets. The company is yet to make the information about the routes public.