InterGlobe starts a new advertising campaign on its 25th anniversary
New Delhi: 07 October 2014 (STAT):- InterGlobe, hospitality and travel services unveiled its advertising campaign on the occasion of its 25th anniversary. The campaign communicates the company’s operations across travel-related businesses with a charming film that features animated characters that go about their work in a quiet and efficient manner, much like the shoemaker’s elves or secret service agents who work behind the scenes in delivering the best.
The film is reflective of the 16000-strong employees who strive round the clock to create a seamless travel experience, be it on-board India’s most successful airline, IndiGo; at ibis, a contemporary, international chain of hotels developed by InterGlobe Hotels; or through its technology and airline management business that transforms the way customers get serviced, airlines get managed and pilots get trained.
Across media, the campaign highlights the Company’s portfolio of services, brands and partnerships over the years.
On the occasion of the Company’s milestone, Group Managing Director, Rahul Bhatia, said “When we started in 1989, we were a handful of individuals with sketchy thoughts and virtually empty pockets. Since we understood the travel industry, we were able to leverage opportunities and create new segments in this sector.” He further added, “The campaign showcases the diversity and efficiency of our operations in a fresh and youthful manner.”