IAG Cargo launches global loyalty programme FWD.Rewards
May 11, 2017: IAG Cargo has launched a new loyalty programme named FWD.Rewards which is aimed at the small and medium sized forwarder market. The programme will allow businesses to earn points every time they ship, which can then be converted into commercial flights, hotel stays or cargo credit.
“The programme has been developed in partnership with our customers. Our global research showed that the key priority for smaller forwarders is to grow their business, while a primary concern is ensuring the retention of their most valuable members of staff. We have therefore developed a loyalty scheme that will support our customers in helping them both in growing their business and rewarding members of staff with incentives and recognition,” commented David Shepherd, commercial director at IAG Cargo.
Adam Chaudhri, Head of Marketing and External Communications at IAG Cargo said, “Our SME customers are hugely important to us and face different challenges compared to many larger organisations. We want a loyalty scheme that speaks directly to those SME customers and recognises the bespoke needs of those businesses. With our new loyalty scheme, customers can now earn points that are redeemable for flights, hotels and cargo credit. We believe that with these rewards, we can help our clients reduce their costs and grow their businesses.”
New and existing small and medium forwarders will be able to sign up and access the new loyalty programme at www.fwdrewards.iagcargo.com. The new site allows customers to easily manage their points and redemptions from one central dashboard, whether this is via desktop, tablet or mobile.