GreyOrange names Jeff Cashman as SVP and global COO

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Aug 21, 2019: Jeff Cashman has been appointed as senior vice president and global chief operations officer of robotics start-up firm GreyOrange.

This move comes as part of plans to expand in the US. Also, it follows the appointment of new chief marketing officer (CMO) for the company at the start of this month.

As global COO, Cashman is responsible for shaping strategies to drive global customer acquisition, market penetration, revenue growth, marketing, solution delivery and customer success.

He brings his 30 years of supply chain technology experience to the company. 

Cashman joins CEO Samay Kohli, VP and CEO North America Chris Barber and CMO Terrie O’Hanlon at GreyOrange’s US headquarters in Atlanta, GA.

Most recently, he held the role of CEO of Ally Commerce, an e-commerce service provider for brand manufacturers.

He also spent 12 years as an executive in Accenture’s Supply Chain Strategy Practice as well as 13 years as SVP of Business Development at supply chain solution provider Manhattan Associates.

“As someone who has worked with supply chain technology his whole career, I recogniSe that GreyOrange is at the forefront of changing how large retail brands partner with technology providers to advance their fulfillment capabilities and market advantages,” he added.

Samay Kohli, CEO commented: “Akash Gupta and I co-founded GreyOrange with a global strategy in mind. Our plan called for bringing a global COO on board as we built momentum with customers and partners worldwide. Jeff’s experience driving systems and processes that strengthen relationships across supply chain ecosystems make him a perfect fit in the plan Akash and I developed early on. Jeff’s market insights are grounded in years of experience working alongside influential and progressive retailers and other companies, and so are valuable to our customers as well as to our organization.”

GreyOrange’s US-based operations include a software and robotics research and development lab in Boston, directed by co-founder and chief technology officer Akash Gupta, and headquarters in the Atlanta tech corridor to lead sales, manufacturing, delivery and operations.

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