Gebrüder Weiss implements new digital platform for Mibelle Group
Gebrüder Weiss took over e-fulfillment for the Mibelle Group in Germany, Austria, and Switzerland last year. The Mibelle Group develops and produces its brands and own brands for retail in the fields of personal care and beauty, home care and nutrition. The cooperation involves handling the logistics and IT processes for the customer’s online orders and arose in spring 2020 from the storage business that was already in place with the company. The new digital customer portal myGW enables every link along the supply chain – from the supplier to the end customer – to access all the essential information about a consignment – around the clock and in real time.
Gebrüder Weiss is responsible for the Mibelle Group’s warehouse logistics at locations in Tyrol, Austria and Basel, Switzerland. The logistics provider has been in charge of organizing all e-fulfillment processes for some 100 deliveries a week to shops and end customers in German-speaking countries since spring 2020. “The many years of IT experience brought by Gebrüder Weiss meant that our online shop was flawlessly connected to the warehouse management system,” says Martin Böse, head of central supply chain services at the Mibelle Group. “Being able to have an overview of current inventory levels in real time, seeing the fulfillment status in the warehouse, and having a tracking link that can be integrated anywhere to enable the tracking of consignments ensures a high degree of transparency. Something that will help us win over customers who want to be in the loop at all times.”
The digital service, which comprises a fast online shop connection, the handling of the ordered goods in the logistics warehouses, and distribution via the parcel service DPD Austria, go hand in hand with physical services: Gebrüder Weiss also introduced value-added warehouse management services for the Mibelle Group, which include giving vouchers, product samples and other advertising material, and sourcing environmentally-friendly packaging.