flydubai picks PROS to optimise network revenue

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Feb 07, 2017: flydubai has selected PROS Origin & Destination (PROS O&D), a cloud-based, modern revenue optimisation solution. The solution will help the Dubai based airline optimise network revenue using market trends, demand behavior and proactive analysis.

“We assessed our revenue growth strategies, and we recognised that we required a solution to support our commercial objectives with the ability to add scale as needed,” said Ramesh Anantharaman, senior vice president of Revenue Optimisation at flydubai.

“This is why we have chosen PROS O&D as the best-fit solution for our business model. As we continue to expand both our fleet and network, PROS enables us to improve our market agility, maintain our efficiency and deliver the value our passengers expect.”

“Airlines are looking for new ways to deliver value to their customers and profitably achieve network growth,” said Benson Yuen, president, PROS Travel.

“We are excited to be maximising revenue and delivering value to flydubai as it continues to evolve its network strategy.”

Since launching its operations in 2009, flydubai has created a network of more than 85 destinations in 44 countries.

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