DHL gives a fillip to Chinese Football Association Super League (CSL)
Beijing, August 11, 2014 (STAT):-DHL and the Chinese Football Association Super League (CSL) jointly announced that DHL has become an official partner of CSL. DHL and the China’s premiere football association agreed on a major sponsorship package which will run from 2014 through 2017. The sponsorship underscores DHL's long-term commitment to the China market, its support for the development of Chinese football, and its recognition of CSL as the top level of Chinese association football.
The partnership will see DHL building on the excitement of football in China and engaging in new marketing activities to interact with Chinese customers and employees. As part of the agreement, DHL's branding will appear on the football pitches and in the stadiums where CSL matches take place.
At the signing ceremony, Ken Allen, CEO of DHL Express, commented on the significance of the partnership, "Globally, DHL has a long history of partnering with some of the world's most prestigious events such as Formula 1TM and Rugby World Cup 2015, and the world's biggest football club Manchester United. This latest partnership celebrates the shared values we have with CSL and the sport of football, including speed, passion and teamwork - the same ones we strive to deliver for our customers. We are confident that this will be a fruitful partnership where we can deliver the passion and excitement of Chinese football, and foster even stronger brand connections with our Chinese consumers."