Delta Cargo sees shift from traditional to digital booking platforms

Feb 26, 2019: Delta Cargo has seen a significant shift from traditional booking channels to digital platforms, indicates its 2018 website metrics.

The airlines relaunched its website in 2017, and post that, it has seen 15 percentage point increase in global online bookings compared to 2017. The website's improved customer experience and functionality allows for shipments to be booked, managed, tracked, or checked-in from any device.

The website is now Delta Cargo's number one global booking channel compared to other Delta booking channels.

There has been a substantial increase in the use of e-AWBs, shipment track-and-trace visits, and online portal registrations.

Lindsey Jalil, Delta Cargo's managing director - Commercial said: "Our customers have welcomed the improved functionality of the website with the online booking volumes and registered user site visits reflecting that."

"We are focused on continuing to invest in technology and innovating the shipping process, making it easier to do business with Delta."

The US carrier informs that in 2019, additional functionality will be added with enhanced tracking to include real-time visibility if a shipment is within one of the Bluetooth equipped Unit Load Devices (ULD), as well as live text (SMS) notifications.

Also, a dangerous goods enhancement will be launched so customers can have their shipments, at the piece level, checked against aircraft limits, station capabilities and Delta policies during the booking process.