CHEP Aerospace Solutions set to rebrand as Unilode
Feb 03, 2017: CHEP Aerospace Solutions, the leading global provider of outsourced Unit Load Device (ULD) management and ULD and inflight equipment repair solutions, has been rebranded to Unilode Aviation Solutions following its acquisition by EQT Infrastructure in November 2016.
The name Unilode was created from the first letters of 'unit load device', referencing the essential aviation components at the heart of the business.
Coincidentally, 'lode' is an old English word meaning rich source or supply.
Given the scale of the business - Unilode owns and manages approximately 100,000 ULDs for more than 40 airline customers across a network of 450 airports and 48 repair and service centres -, the new brand will be phased in throughout 2017.
The new Unilode logo comprising the picture mark and word mark will appear on containers in the coming months and will retain the current black label which is already familiar to airlines and ground handlers.
London-based corporate branding specialists Spinach, who developed the new name, visual identity and values system following a series of workshops with key stakeholders, will oversee the global roll-out providing full brand guidelines and support to staff in all major hubs.
Ludwig Bertsch, CEO and president, Unilode, comments, “This is an incredibly exciting time for the business and our new brand will encapsulate the positive energy across our global team."
It will be officially unveiled at the upcoming IATA World Cargo Symposium taking place in Abu Dhabi from March 14 to 16.