CEVA expands into beauty industry in Brazil
OCT 27, 2015: CEVA Logistics announced an exciting expansion into the beauty industry in Brazil with the signing of a new agreement with Sephora, a cosmetics retailer owned by LVMH, (Moët Hennessy Louis Vuitton) the world's leading luxury goods group.
Under the contract, CEVA will consolidate a variety of cosmetic products such as make-up, fragrances, hair care products, accessories, body and bath products and its own brand, Sephora Collection, from 40 distribution points within Brazil into one of CEVA’s multi-user sites located just outside of São Paulo. In order to meet Sephora´s strict requirements CEVA has invested heavily in climate control infrastructure to enable the storage and handling of over 7,000 SKU and approximately three million individual order items each year. CEVA will manage the inbound, warehousing, outbound and reverse logistics to Sephora stores across the country.
According to Fabio Goncalves, supply chain regional director for Sephora, “We are very happy to enter this partnership with a recognized global player in the 3PL business. As we plan to grow in Brazil we can see that CEVA will support this growth and be an excellent partner to deliver our needs. “We chose CEVA because we needed a dynamic 3PL who could respond to our needs and precisely tailor their service offering to the fast-moving needs of a cosmetic house. Every second counts for us and the seconds with accuracy which CEVA will deliver are even better”.
“At CEVA, we understand that high service levels and a streamlined supply chain process are the keys to supporting Sephora’s aggressive growth plan in the country. We are delighted to establish this new relationship with them. Our focus will be to ensure that their products are always readily available and on the shelf to meet real-time consumer demand,” said Richard Vieites, managing director for CEVA in South America.
“Not only are we proud to celebrate this partnership with Sephora, but we are equally proud to bring such a fashionable icon into CEVA´s portfolio of cosmetics and healthcare customers. With this contract we further our objective of diversifying our Sector portfolio” adds Fabio Mendunekas, CEVA’s vice president of business development, South America.