Cathay Pacific unveils new livery

NOV 4, 2015: Cathay Pacific Airways marked another important milestone for the airline as it unveiled a new livery that will be progressively introduced onto all the aircraft in its fleet. The livery was showcased on one of the airline’s Boeing 777-300ER aircraft at a special event held at Hong Kong International Airport.

Addressing guests at the event, Cathay Pacific chief executive Ivan Chu said, “Today represents the beginning of a new era for Cathay Pacific. We are very happy and proud to unveil our new aircraft livery which represents our journey into the future and also celebrates the many great things we have achieved over the past seven decades as the home carrier of Hong Kong.”

Chu said that the new livery is a continuation of the work that began last year to refresh Cathay Pacific’s brand identity. “The livery is a vital part of our brand image - a symbol of the company’s values displayed on our most important physical asset. The livery represents Cathay Pacific in and out of Hong Kong and every time our aircraft take off or touchdown in our network of destinations around the world,” he said.

“Creating a new livery is much more than a cosmetic exercise. This new look is the latest – and most significant – development in our ongoing efforts to improve the overall customer experience at Cathay Pacific. It is also a highly visible representation of the huge investments we are making in new aircraft and products as part of our ongoing commitment to build Hong Kong’s position as an international aviation hub.”

The update to the livery is part of a series of ongoing improvements to Cathay Pacific’s customer experience. These include not only the new livery, but also the website and mobile app, as well as major enhancements to the airline’s airport lounges in Hong Kong, Tokyo, Manila, Bangkok and beyond.

The new Airbus A350 series will be the first fleet to launch with the new livery. However, the airline’s existing fleet will be repainted with the new livery as aircraft go through their normal maintenance schedule over the next five years, with some 150 aircraft getting the new look in total.

The new livery comprises three key design elements: the incorporation of the updated and streamlined brushwing, which was launched in October 2014; a simplification of the colour palette to Cathay Pacific green, grey and white; and a more prominent display of the Cathay Pacific name and brushwing. These updates are most evident on three areas of the aircraft: the nose, the fuselage and the tail.