Austrian Airlines eyeing Indian aviation market

FEB 16, 2015: Austrian Airlines is aiming to corner a larger share of Indian market. In a bid to attract Indian customers, the airline is offering Indian cuisine, as well as others products ranging from Bollywood movies on their in-flight entertainment systems to latest Indian news on board flights between Delhi and Vienna.

“Indian market is very competitive and it is growing so fast now. We have to be competitive. We are in competition with everyone who is flying in the Indian market,” Stephan Linhart, International Sales Director of Austrian Airlines, told visiting Indian correspondents here.

India has become the third largest market for the airline in the Asia-Pacific region after China and Japan, he said. Noting that a major chunk of Indian air travellers were bound for destinations in North America, Vienna could become an important transfer hub for the change-over of flights to destinations in the US and Canada.

Commenting on the burgeoning Indian aviation market, Linhart said the low cost carriers (LCC) in India have created an additional demand in the market. It (LCC) makes people start flying, which means increase in demand.