Alaska Airlines promotes Shane Tackett to EVP, planning and strategy

Sep 12, 2018: American airline Alaska Airlines has promoted Shane Tackett who previously served as the airline's senior vice president of revenue and e-commerce, to the newly created role of executive vice president of planning and strategy.

Tackett will lead the division within the Seattle-based airline as it moves to the next phase of its strategy of refining and optimising the market and financial performance of its expanded route network following Alaska's 2016 acquisition of Virgin America.

In his new role, Tackett, an 18-year veteran of Alaska, will oversee financial planning and analysis, revenue analysis, e-commerce and business transformation. He will also lead the labor relations team.

The airline also informed that it will integrate its commercial and frontline divisions under the leadership of president and COO Ben Minicucci.

“Creating even stronger partnership across teams will be critical for our continued success as we strengthen our culture and make the most of our growth over the last 18-plus months. Ben and Shane are proven leaders who will do a terrific job with these new responsibilities,” said Brad Tilden, chairman and CEO of Alaska Airlines.

He began his career with Alaska Airlines in 2000 as an analyst and has since held several positions of increasing responsibility, including vice president of revenue management and e-commerce and previously vice president of labor relations.

Most recently he championed the airline's introduction of Premium Class.

Tackett studied at Pacific Lutheran University and holds an executive MBA from the University of Washington.