Lufthansa Cargo repositions sales as part of Cargo Evolution company strategy
Nov 19, 2016: Lufthansa Cargo is reorganising their sales structure. In the future, the company will be divided into eight business units, instead of the previous four. By doing so, the company removes one management level. "We want to be as close to our customers as possible", says Dr Alexis von Hoensbroech, Board Member Product and Sales.
The restructuring of sales will take place as part of the Cargo Evolution company strategy, which aims to position Lufthansa Cargo as the first choice for customers and partners in the air cargo sector.
"Our new organisational structure creates shorter communication paths, even more direct customer contact and greater flexibility."
The previous business areas, namely Europe, Africa, America and Asia/Pacific will be redefined. Sales in Germany remain broadly unchanged and will be headed up by Florian Pfaff as before. In the future, there will also be the new regions of West Europe (headed by Thomas Egenolf), North and East Europe (by Annette Kreuziger), Middle East and Africa (Frank Beilner), USA and Canada (Bernhard Kindelbacher), Latin America and Caribbean (Gunnar Löhr), North and North East Asia (Frank Naeve) as well as South and South East Asia (also Frank Naeve; who is to fill both roles).
The eight regional managers will report directly to Board Member Product & Sales von Hoensbroech.
Other areas of the company will be restructured, too. "Commercial & Quality Management" will go under the leadership of Heide Hoffmann, "Production Control" will be managed by Dr Christian Lehr, "Global Handling Development & Solutions" is to be under the control of Byung- Hee Glugla, "Global Handling Customer Service" will be run by Tanja Eibich, "Industry Development & Product Management" will be headed up by Alexander Kohnen and "Product Development" will be under the management of Stefan Frankenhauser.