Air Canada partners with IBS Software to power its new loyalty programme

March 27, 2019: Air Canada and IBS Sofware (IBS) have entered into a multi-year agreement to power the airline’s new loyalty programme, launching in 2020. 

Under this Software-as-a-Service agreement, the IT solutions provider has been chosen as the technology partner by the airline and the airline will use IBS’s iFly Loyalty Suite as the core technology solution for its new programme.

“Air Canada has promised customers a new, industry-leading loyalty programme in 2020 that will offer additional earning and redemption opportunities, more personalised service and an enhanced digital experience,” said Catherine Dyer, senior vice president and chief information officer, Air Canada.

IBS said through a statement: “IBS’ iFly Loyalty is a cloud-based loyalty management platform, which uses an advanced rules-engine paired with an extensible data set to design and operate innovative customer engagement propositions. The solution is designed to meet the complex and challenging needs of customer loyalty and customer engagement, and manage multiple programme and partner ecosystems.”

The implementation, slated to be completed in 2020, will see IBS’ iFly Loyalty become the underlying core technology solution for new programme.