Air Canada Cargo implements revenue planning and sales budgeting solution

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Sep 5, 2019: Air Canada reported that its cargo division has completed the implementation of its revenue planning and sales budgeting solution, Foresight.

The solution, offered by Dallas-headquartered Revenue Technology Services (RTS), is, according to the company, ‘industry’s first automated revenue planning and sales budgeting solution.’

Foresight considers schedules, capacity, demand, routes, equipment characteristics and shipment characteristics to find the value of schedules, set annual revenue targets for the air cargo organization along with sales target and tracking for the sales team at flight, origin-destination and market level. 

Raja Kasilingam, president of RTS states, “With this, RTS becomes the first vendor to offer a full end to end marketing and planning solution that covers business functions such as schedule evaluation, revenue planning, sales budgeting, contract and spot rates negotiation, and revenue management.” 

Mukundh Parthasarathy, senior vice president for Revenue Technology Services stated: “We are super pleased that Air Canada Cargo picked Foresight to automate revenue planning and sales budgeting. I look forward to a long and fruitful partnership with them.”

Matthieu Casey, director, Cargo Revenue Management and Business Strategy of Air Canada added: “I’m thrilled to have partnered with RTS in our continuous pursuit to optimize our revenue and capacity utilisation. RTS Foresight provides us with the ability to efficiently plan, forecast and enhance profitability in an agile way and provides further insight into multiple network opportunities, enabling us to unlock additional network value from our existing schedule touching all 6 continents.”

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