Page 26 - STAT November 2022 for Magzter

interview

Turkish Cargo launched three new
services for shipments in June – TK
SMART, TK PREMIUM and TK UR-
GENT. Why was the need to launch
these three separate services felt by
Turkish Cargo?
Turkish Cargo has customers working in
various supply chains and shipping a wide
variety of goods and products to all corners
of the world, and each of such shipments
has specific requirements. We, as Turkish
Cargo, understand that supply chains and air
cargo sometimes need to respond in vari-
ous forms to various circumstances and also
that all cargo does not need to move at the
same speed and with the same priority and
at the same level of urgency. In this regard,
our primary focus is to analyse the customer
expectations and requirements accurately
while developing our new services, and
thus, to be able to provide them with the
most effective solutions. Accordingly, our
Speed & Priority Services are designed in a
manner to respond to the expectations of
our customers in terms of flexibility, speed,
and priority.
Within this scope, Turkish Cargo
launched three new services which are TK
SMART, TK PREMIUM and TK URGENT to
meet the needs of customers demanding
different Speed & Priority Services. These
new services allow our customers to take
full advantage of Turkish Cargo’s brand new,
high-end hub at İstanbul Airport and net-
work capabilities. Thanks to their different
service parameters, the carrier’s new Speed
& Priority Services generate significant Photo: Turkish Cargo
added value and appeal to a wide range of
industry verticals.

What kind of customer base are
these services targeted at? Turkish Cargo’s customers who need are of urgent nature, provides the op-
Turkish Cargo’s Speed & Priority Services priority in their shipments and shorter portunity to ship with capacity guarantee,
are addressed to a wide range of industry service times can benefit from faster transit shortest acceptance, minimum connection,
verticals thanks to various service param- times, high priority in operational processes, and with the possible shortest journey time
eters, in addition to the current operations of performance and capacity guarantee for all for such shipments. With TK URGENT service,
Turkish Cargo. shipments up to 300kg with TK PREMIUM shipments are carried as FAB (flown as
TK SMART, which has been developed services. This offer allows efficient business booked) and with a 100% refund guarantee
for the general cargo shipments, is the most processes, and especially with regard to under certain circumstances and conditions.
preferred one for the routine shipments, as last-minute shipment requests. TK PREMIUM Turkish Cargo's TK URGENT service has
all shipments can be transported without has increased the mobility of our customers, been developed in a manner to be com-
being subject to any limitation in terms of which was an important need in the market. bined with all special and general cargo,
weight or size and without any special han- TK PREMIUM can be utilised for all special including the CEIV-certified TK PHARMA, TK
dling requirement. Turkish Cargo provides a and general cargo shipments other than live FRESH, and TK LIVE products. This enables
time-defined solution with TK SMART to its animals and valuable cargo shipments. the transportation of the pharmaceutical
customers to meet their needs in terms of TK URGENT, which has been designed shipments that are of urgent and highly
options and flexibility. specifically for last-minute shipments that temperature sensitive nature. Within this
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