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regionalreport


          that is why we signed the CO2 connect
          agreement with IATA, to calculate the
          emissions generated by our operations,”
          says Diogo Elias of Avianca Cargo.
            LATAM Cargo Brazil, one of the cargo
          subsidiaries of the LATAM group, will
          initially offset more than 5,000 tonnes of
          CO2 in partnership with Brix Cargo and
          Unicargo. These are the first cargo busi-
          ness clients in Brazil to join the 1+1: Offset
          to Conserve programme, which is aimed
          at offsetting flight emissions. LATAM Cargo
          has also been phasing out older Boe-
          ing 767-300 freighters in favour of more
          efficient Boeing 767-300ERs, resulting in
          reduced fuel consumption and emissions.
            The air cargo industry in the Ameri-
          cas has also witnessed a trend towards
          increased digitisation and automation.
          This shift has been driven by the need for
          greater efficiency, transparency, and real-
          time tracking capabilities.
            “The Airforwarders Association recog-
          nises the importance of technology in the
          forwarding industry. We have a dedicated
          technology committee that works to iden-
          tify and promote best practices in forward-                        through enabling third-party offerings
          ing automation solutions. These efforts are                        including CargoAI, with whom we recently
          helping our members stay up-to-date on                             announced a partnership.”
          the latest technologies and identify solu-                           “We are the first cargo airline to connect
          tions that can improve their efficiency and                        simultaneously with the three market-
          competitiveness,” says  Brandon Fried of                           places, CargoAI, cargo.one and WebCargo.
          Airforwarders Association.                                         Also, we became the first cargo airline
            “We are intently focused on deliver-                             in South America to have an integrated
          ing digital innovation and operational                             system with DB Schenker. We use Airblox,
          excellence through the remainder of this                           an online marketplace that allows us and
          year. We are continuing to invest in digital                       the freight forwarders to exchange cargo
          transformation, which enhances the          Our global network     capacity in the form of electronic block
          customer experience and improves op-                               space agreements (eBSA) and the pub-
          erational efficiency. These investments are   is a huge advantage   lished offer is for two months with more
          possible thanks to the recent upgrade of      for us as a cargo    than 280 flights available,” says Diogo Elias
          our end-to-end cargo management sys-                               of Avianca Cargo.
          tem that was initially implemented in 2019   carrier. In particular,   WestJet Cargo has also teamed up with
          and marked the beginning of our digital                            cargo.one to launch the airline’s capacity
          transformation. Having a modernised           our hub in Miami     on the air freight platform. cargo.one is
          platform provides us with a foundation to     (MIA) is vital for us   applying its digital sales expertise to help
          build upon, which is the phase we are in                           WestJet Cargo broaden its footprint and
          right now,” says Indy Bolina of American     connecting freight    optimise market-fit for all its markets.
          Airlines Cargo.                                                      While Air Canada Cargo has chosen
            “That includes direct connection                across these     Rotate to implement the Sales Cockpit,
          capabilities with customers, implementing        regions.          The Sales Cockpit is a sophisticated web-
          the use of modern tools like automation                            based software that continuously scans
          and machine learning, and expanding                      Indy Bolina  the airline’s data to automatically identify
          self-serve capabilities for our customers       American Airlines Cargo  specific opportunities with customers.
          on our aacargo.com channel. Part of our                              Despite positive trends in the American
          digital innovation strategy also includes                          air cargo industry, significant challenges
          expanding our distribution channels                                persist. One of the most pressing issues
          24        | JULY 2024     www.stattimes.com
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