With new e-commerce unit, SEKO Logistics leans into integrator market
It would be looking to offer solutions like international e-commerce shipping and delivery, global e-commerce fulfillment, global parcel resale of returns, heavyweight e-commerce shipping, and last-mile logistics
In a bid to grow their international cross-border shipping, global fulfillment, heavyweight last mile, returns, and re-commerce solutions, Supply Chain Solutions provider SEKO Logistics is leveraging the advantages of their early entry into the global e-commerce market with the launch of a new SEKO Ecommerce business unit.
With a growing global e-commerce market, the launch of SEKO Ecommerce unit reflects the rise of Direct to Consumer (DTC) brands selling through their own channels utilizing platforms such as Shopify. Interestingly, SEKO has pre-built integrations to all major e-commerce platforms, including Shopify, Magento, Commerce Cloud, and Demandware, allowing faster onboarding and frictionless implementations to enable accelerated global growth for clients. Existing clients include digitally native direct-to-consumer brands, retailers pivoting to e-commerce, marketplaces, merchants, e-commerce technology partners, and more within the growing and diverse e-commerce market.
Now accounting for 40% of SEKO Logistics' annual revenues, SEKO's e-commerce operation has more than doubled in size in the last 12 months as online consumer purchases accelerated during the COVID lockdown. This growth has been boosted by SEKO's ability to offer fast 'plug and play' solutions for retail brands entering the e-commerce market for the first time, as well as digitally native brands and start-ups and existing online merchants targeting rapid cross-border growth.
"The impact of COVID has accelerated what was already happening in the global e-commerce market, in terms of rapid year-over-year growth," said James Gagne, President, and CEO of SEKO Logistics. "The launch of SEKO Ecommerce advances our ability to embrace this demand by bringing all our e-commerce solutions together under one leadership team. SEKO was an early adopter of e-commerce in 2011, and this next evolution enables us to see the market through one lens and to globalize what we offer. Ecommerce penetration has essentially accelerated five years overnight. We are in a unique position to grow, both organically and through acquisition, by leveraging the measurable advantages of our business model."
SEKO Ecommerce expects rapid growth by working with brands selling through multiple channels and marketplaces, including Alibaba, Amazon, eBay, Tmall, Walmart, and more as it continues to build its reputation as the global logistics provider that connects e-commerce to the primary supply chain.
The new business unit is led by David Emerson, Senior Vice President of SEKO Ecommerce who joined SEKO in 2003 as a partner at SEKO United Kingdom. He was Vice President of Sales-EMEA, responsible for expanding SEKO's footprint between Europe, Asia, and the Americas, before accepting this new global role. In another important appointment, Chris Zheng has also been promoted to Senior Vice President – Global Cross Border for SEKO Ecommerce. He was previously Executive Vice President at Air-City when SEKO acquired Air-City in 2019.
SEKO Ecommerce will continue to primarily work with fashion, beauty, cosmetics, tech, and lifestyle clients, which have spearheaded their e-commerce growth for over 10 years - giving them the ability to process international orders and track individual parcels on a single SEKO platform. SEKO E-commerce is also working with other aggregators and postal operators to better facilitate global international e-commerce parcel shipping. In the US, SEKO will also grow its service offering for larger consumer purchases.
"As a lot of the traditional e-commerce market drops down into the mail market, this leans into our commercial model too, and we also see a significant opportunity to lean into the integrators' world to earn a share of the 600 million parcels they carry each month into the US. A lot of brands are questioning if they need to use a full tariff, two-day service. We will give them options best-suited to their business model," added Chris Zheng, SVP Global Cross Border.
SEKO Ecommerce expects to win more contracts to manage inbound e-commerce supply chains from source, as clients look for the improved control and visibility that SEKO's single technology platform provides. In a recent press statement, Seko said that it would be looking to offer its clients four core solutions including international e-commerce shipping and delivery, global e-commerce fulfillment, global parcel resale of returns, heavyweight e-commerce shipping, and last-mile.