Cold Chain Technologies launches “Smart Chain, Clear Gain” campaign to transform pharma logistics

Cold Chain Technologies (CCT), a global leader in temperature-controlled logistics, has launched its new campaign, Smart Chain, Clear Gain, to redefine how pharmaceutical companies manage compliance, efficiency and value in cold chain operations. The campaign highlights CCT’s Smart Solutions, a suite of services designed to go beyond container compliance and deliver measurable gains in operational intelligence and shipment performance.

CCT’s approach focuses on four key phases of the cold chain journey: Planning, Execution, Monitoring and Optimisation. Through these stages, the company offers real-time asset tracking, predictive analytics, tailored customer support and seamless system integration. These tools help reduce risk, improve reliability, streamline logistics operations, and support sustainability goals with eco-conscious packaging and efficient resource use.

The campaign also introduces a new Smart Solutions hub page, providing customers with easy access to explore the full range of services. The platform simplifies integration and shows how solutions can be customised to meet the specific needs of each client.

“Smart Chain, Clear Gain is more than a tagline, it’s a promise to our customers,” said Paul DellaVilla, Director of Digital Solutions & Services at CCT. “We are shifting the conversation beyond container specifications to service excellence. Our Smart Solutions offering is where true differentiation happens, and this campaign is designed to make that value clear, tangible and accessible.”

Through this campaign, CCT aims to make its digital tools more accessible and relevant, enabling pharmaceutical companies worldwide to make informed decisions and unlock greater value across their supply chains.