TAP Portugal selects PROS to synchronise pricing

Apr 10, 2017: TAP Portugal, has selected PROS Real-Time Dynamic Pricing (RTDP) to expand its global distribution and revenue management strategy. PROS cloud-based solution will enable the carrier to offer accurate, real-time price availability across its global shopping channels, while keeping booking rules and fares fully synchronised.

TAP Portugal, headquartered at its hub at the Lisbon airport, operates approximately 2,500 weekly flights to more than 80 destinations and 29 countries worldwide. It is also a member of the global Star Alliance and this year celebrates 72 years of service.

TAP Portugal is implementing PROS RTDP to deliver increased personalisation through dynamic pricing science. By dynamically determining the best offer for every customer request, and providing up-to-date pricing and seat availability from every selling channel, TAP Portugal will provide its customers with a modern commerce experience.

Elton D’Souza, vice president, senior network management, TAP Portugal, said, “Our goal is to provide our customers around the world with real-time availability and accurate pricing, no matter when or where they’re looking to fly with us. PROS RTDP provides us with greater control and management of our distribution costs, and it enables us to grow revenue by managing availability without increasing our selling costs.”

Benson Yuen, president, PROS Travel, said, “Across today’s modern commerce marketplace, airlines are competing to provide their customers with the best offers and most personalised experiences. The linchpin of these new requirements is dynamic pricing science, complemented with robust revenue management, which enables forward-thinking airlines like TAP Portugal to provide accurate, efficient and more relevant sales responses.”