ECS selects Rotate’s Live Capacity for better data insights

ECS Group is partnering with Rotate to use data from Live Capacity for real-time market insights.

ECS Group will enhance its in-house business intelligence system Apollo to provide users with the data needed to determine new interline partnerships, optimise airline customers' networks and react quickly to market changes dynamics in terms of pricing strategy, says a release from ECS.

“When tendering for digital innovation, only the best can pass the test,” says Cédric Millet, Chief Strategy and Digital Officer, ECS Group. “In Rotate, we simply found the best-in-class capacity data product on the market. Real-time data is crucial for our market intelligence system as it enables responsiveness to market changes. Our teams can thus take better, proactive and informed decisions in terms of pricing or interline opportunities, for example, leading to improved revenue optimisation of the capacity we manage on behalf of our airline customers. And for ECS, that ultimately results in higher customer satisfaction and long-term business growth.”

Rotate's product enables ECS to identify market opportunities and thus expand into new routes or markets, growing both its market share and revenue in the air cargo industry, the release added. "Leveraging innovative technology solutions such as Rotate's Live Capacity ensures that ECS Group remains ahead of industry trends. It also fosters digital transformation, strengthening ECS Group's leading position in innovation and digitalisation in air cargo. The aim behind these objectives is to drive operational excellence, customer value, and sustainable growth for ECS Group."

The main features ECS Group is seeking to utilise include: real-time capacity monitoring, dynamic route optimisation for freighters, an interactive dashboard, and alerts and notifications regarding capacity changes, the release added. “Just as ECS Group integrates demand data from external market sources, it now also integrates this supply data into its sophisticated business intelligence system Apollo. This system enables end-users to access data through user-friendly dashboards, and includes pre-defined KPIs crucial for informed decision-making,” says Millet.

Ryan Keyrouse, Chief Executive Officer, Rotate adds: “The air cargo industry is fast-moving and the need for up-to-date information in today's market is critical. High-quality and real-time insights into every market in the world allow ECS to respond quickly to changing market conditions."

In addition to its basic, free Live Capacity dashboard, Rotate is developing premium features such as capacity forecasts, indirect capacity insights and competitive position analysis. Keyrouse says: “Our partnership with ECS Group, with its highly innovative mindset and clear digitalisation strategy, will allow us to further improve our products and meet the needs of the industry. We have a strong focus on integration and user adoption and are therefore working with ECS users to construct use-cases based on real-time data that will help them with their daily decisions. We look forward to building a long-term and valuable partnership with ECS.”