Lufthansa Cargo, form strategic partnership

Expansion of cooperation in digital services adding bookability to 59 countries

Lufthansa Cargo, form strategic partnership

(Left to right): Moritz Claussen, Founder and Co-CEO, and Ashwin Bhat, Chief Commercial Officer, Lufthansa Cargo

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Lufthansa Cargo and booking platform are joining forces in a strategic partnership to meet customer demand for transparency and comparability.

"On, with utmost efficiency, forwarders will find live offers, compare and book general cargo, passive pharma and perishables. Each is offered in (standard speed) and td.Flash (high priority) speed," says a release from Lufthansa Cargo.

In addition to the Lufthansa Cargo website, which continues to be available to customers in full as a central information and booking platform for the entire product range and maximum of digital processes, is proving to be an attractive addition with optimised search and booking functions for general cargo up to ten tonnes. "Customers can find suitable options with just a few clicks in the menu navigation and benefit from a structured overview in the presentation of available services according to airline, route and prices."

Lufthansa Cargo and will collaborate and bring new innovations, features and processes for more forwarder efficiency first at "Such close collaboration was already piloted last year with the introduction of the AWB auto assignment. There the complete redesign of the AWB stock process made stocks obsolete, resulting in increased productivity and complexity reductions for customers. Customer adoption for that feature has become outstanding at, proving that the joint mission of redesigning the business processes to more digitalisation and simplicity is a change effort worth pursuing."

Ashwin Bhat, Chief Commercial Officer, Lufthansa Cargo says: "Our customers value digital services that help them be utmost efficient. Hence, we recommend them to use as the marketplace to retrieve live offers, compare and book. We are pleased to now offer the channel to more than 90 percent of our customers. The ambition of to have maximum offer quality and confirmed bookings, providing maximum ease of use is paying off in an improved customer experience. At the same time, we are continuously expanding our pioneering role in the field of digitalization with our partner."

Moritz Claussen, Founder and Co-CEO, adds: “The expansion of Lufthansa Cargo’s excellent capacity on is great news for our thriving user base of many thousands of forwarders in all corners of the world. and Lufthansa Cargo teams are further combining their expertise to co-innovate and provide new and exciting ways to drive value and success for freight forwarders."

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