ITA Airways Cargo collaborates with cargo. one to launch its digital sales channel
ITA Airways Cargo strives to increase its value offering through digital connection, creating an offer that provides clients with quality services quickly and with even more control over their shipments.
ITA Airways Cargo and cargo.one has launched global cooperation to introduce the cargo capacity of the Italian national carrier to the premier managed marketplace for digital air cargo bookings. Thousands of freight forwarders throughout the world will have far better access to ITA Airways Cargo's capacity into and within Italy. Cargo.one, the airline's first digital sales channel for air cargo, will provide the airline with an industry-leading methodology that assures clients have a superior and smooth digital booking experience. The launch demonstrates cargo.one's breadth and variety of supply possibilities for forwarders.
Digital distribution expansion, together with quality and sustainability, is a major strategic pillar of ITA Airways Cargo's development plan, speeding the transformation of air cargo management processes, systems, and culture. ITA Airways Cargo strives to increase its value offering through digital connection, creating an offer that provides clients with quality services quickly and with even more control over their shipments.
ITA Airways Cargo, Italy's national carrier, provides freight forwarders with an unparalleled connection to the Italian market. The airline's hub in Rome Fiumicino Airport, along with a strong Road Feeder Service throughout a vast geographical area, is a crucial strength. ITA Airways, which marked its first year of operations on October 15, is building a contemporary and ecologically friendly fleet that will include 74 aircraft by the end of 2022 and will be the greenest fleet in Europe by 2026.
ITA Airways Cargo has made significant organizational and strategic advancements, emphasizing client-centricity as its guiding principle. Beginning this autumn, freight forwarders will have quick and easy digital access to ITA Airways Cargo's global capacity. Cargo.one's digital cargo booking will provide its freight forwarder clients with an optimal customer experience and keep the airline's services at the forefront of their minds.
The addition of ITA Airways Cargo to cargo.one provides a significant boost in the exposure of its network and offerings. By partnering with an established, high-performing digital marketplace, the airline can ensure that it provides consumers with the most up-to-date digital standards for usability, visibility, and control when booking shipments.
Moritz Claussen, Founder and Co-CEO of cargo.one, adds, "We're proud to contribute to the growth of ITA Airways Cargo by delivering its first digital sales channel - a vital step in its digital transformation journey. The airline is savvy to pursue a digital strategy with customer-centricity at its core. Freight forwarders will benefit immediately from the efficiencies and competitiveness that booking ITA Airways Cargo digitally will now unlock."
Within a few clicks, users gain full real-time visibility of ITA Airways Cargo routes and rates, as well as instantly bookable offers and confirmation, all completed in less than one minute. cargo.one customers also benefit from valuable booking management and collaboration functionality, combined with its outstanding customer support.
cargo.one is uniquely positioned to support the airline through its path of technological and organizational changes, required to build modern multi-channel distribution. ITA Airways Cargo is fast-tracking digital sales at an opportune time - cargo.one's recent industry-wide Digital Sales Trajectory Report revealed that across airlines surveyed, on average the share of bookings via digital channels is expected to rise from 20% in 2021 to 40% in 2023, and will hit almost 60% by 2025. The study concluded that airlines that now prioritize customer needs and systemic digital transformation, within a multi-channel framework, will win an outside competitive edge in the long term.
