Air France KLM Martinair Cargo signs deal with cargo.one
Airline upgrading multi-channel digital distribution model by adding cargo.one’s booking functionality.
Air France KLM Martinair Cargo and cargo.one unveiled a partnership to bring capacity from one of the world's largest combined cargo airlines to one of the leading marketplaces for digital air cargo bookings.
"The additional, high-quality digital booking option for Air France KLM Martinair Cargo will benefit many freight forwarders and offer ideal support for the carrier's extensive network connectivity. The airline will use this augmented distribution setup to reach more customers across most of its markets," says a release from cargo.one
Offering 295 shipping destinations across 110 countries, the 500 aircraft fleet of Air France KLM Martinair Cargo carried over one million tonnes of cargo in the past twelve months. "Its dual hubs of Paris Charles de Gaulle and Amsterdam Airport Schiphol offer freight forwarders market-leading speed and reliability."
Since the launch of myCargo in 2018, Air France KLM Martinair Cargo has delivered a full spectrum of digital services that allows forwarders to book, share, cancel and modify bookings online, the release added. "The airline is continuing to build an extensive multi-channel distribution strategy focused on deriving maximum customer value from its strong network and capabilities. Through its partnership with cargo.one, AFKLMP Cargo intends to continue expanding its digital presence and offer customers an additional booking option alongside its own myCargo online booking portal. The customer experience that cargo.one offers aligns perfectly with the high standards that AFKLMP Cargo sets."
The partnership began with an initiation phase in one of AFKLMP's main markets to expand visibility and utilise the digital buying journeys to improve efficiency of digital sales handling by local airline teams, the release said. "Close monitoring and evaluation of the partnership benefits showed that cargo.one has indeed expanded the reach and exposure of Air France KLM Martinair Cargo's existing digital offering, making it a valuable addition."
Gertjan Roelands, SVP, Sales and Distribution, Air France KLM Martinair Cargo, says: "The cooperation with cargo.one fits in with our overall channel strategy. We have our own full-service platform myCargo where we offer all of our services including our most recent feature, Modify my Booking. We are investing significantly in our digital offering and expect to launch some unique new services soon in myCargo. Based on customer traction, we have decided to extend our cooperation with cargo.one by connecting our booking option. We believe this channel compliments our own online platform. We have been cooperating with third-party portals for some time now and we are delighted to add this new partnership. For us, it is key to be where our customers are."
Moritz Claussen, Founder and Co-CEO, cargo.one adds: "I am delighted that Air France KLM Martinair Cargo sees demonstrable value in working with us globally for its distribution. After a successful start, and gains in incremental revenue and operational efficiency, it is exciting that our teams will now continue to work closely to iterate on the industry-leading technical infrastructure, processes and expertise that the airline and cargo.one can combine in this partnership."
