Air Canada Cargo picks Rotate's Sales Cockpit to boost digitalisation

Air Canada Cargo has chosen Rotate to implement the Sales Cockpit, marking an important step forward that will significantly advance the carrier’s global digitalisation efforts, according to an official release.

The Sales Cockpit is a sophisticated web-based software that continuously scans the airline’s data to automatically identify specific opportunities with customers. Integrating this solution with existing systems enables Air Canada Cargo to automatically open sales opportunities in its CRM and better monitor agreements to track performance against customer expectations. This integration guarantees that sales teams have access to timely and relevant information, enabling them to elevate discussions and provide customers with more effective service, mentions the release.

“This partnership with Rotate and the roll-out of the Sales Cockpit will enable our Sales teams to provide more personalised and timely service to our customers while maintaining a consistent approach globally. This consistent approach allows us to work collaboratively and proactively as our customers’ needs change,” says Matthieu Casey, Managing Director - Commercial at Air Canada Cargo.

By automating the identification and management of sales opportunities, the Sales Cockpit helps ensure that no opportunity is missed and that customer interactions are more informed and responsive, the release added.

“We are thrilled to support Air Canada Cargo in its digitalisation journey. Our collaboration has enhanced the Sales Cockpit, making it a more effective tool for their sales teams. The feedback from Air Canada Cargo has been important in refining the solution to better meet the needs of the industry,” Ryan Keyrouse, CEO at Rotate.

Rotate aims to expand its CargoTech solution to more airlines, building on successes with Air Canada and Etihad, to support better commercial decisions in the air cargo industry.