Page 13 - STAT October 2023 for Magzter only

booking channels across its network. The
Int’l Air Cargo Charter Broker of the Year 2023
- The STAT Times International Award For Excellence In Air Cargo
able to respond to these requests with
real-time pricing engine provides Qatar profitable, accurate pricing in a way that is
Cargo customers an enhanced digital reliable, performant and scalable provides
buying experience that allows immediate customers with a premium experience
online booking confirmation with accu- that Qatar Airways Cargo claim “only a few
rate, personalised pricing. can offer”.
Part of The Next Generation initiative, Oudkerk said that she is happy with
Qatar’s Digital Lounge places an empha- the pace of digitalization drive in Qatar
sis on user experience and ease of use, Airways Cargo and promises that invest-
allowing customers to price and book ments will continue to make the digital
cargo shipments without the need to call transformation all pervasive and across its
or email the sales team directly. With PROS network and geographies.
Smart Price Optimization and Manage- “We started the whole digital journey
ment solutions, Qatar Airways Cargo to be where our customers are. Make
powers its online channels with real-time multiple channels available to them to do
personalised dynamic pricing, accessing bookings and make that process easy with
live capacity to offer accurate and book- their own choices. We are steadily increas-
able rates. The AI-powered optimisation ing things that they can do on our digital
solution models improve win rates by platform,” said Oudkerk.
personalising the price offering and max- According to Oudkerk, the outcome of
imising sales. the digitalization initiatives has gone be-
With large volumes of complex pricing yond what we initially expected. “We see
requests, PROS Air Cargo Orchestration that we have exceeded the target that we
Services enables Qatar Airways Cargo have set for this year. It’s a nice moment
to provide real-time, optimised prices to in time to see the growth of digitalization
third-party digital marketplaces such as and its adoption in our Digital Lounge,”
WebCargo, CargoAI and Cargo.one. Being said Oudkerk. 